“Where does an 800 pound gorilla sit?”
The answer:
“Anywhere it wants to.”
In business, the term ‘800 pound gorilla’ is often used to describe a powerful company that has such a strong market share that they can use that strength to crush would-be competitors.
But you don’t have to be an 800 pound gorilla to create amazing TV. This is because new ways of delivering content over the internet – like our private content delivery networks – mean companies no longer have to be the giant in their industry to deliver glitch-free TV.
As well as larger companies, we’re increasingly working with growing companies with a smaller footprint. Using a private CDN means they can deliver a rich set of TV services, scale more cost-effectively and gain a unique insight into their viewers’ behaviour. We discovered that as soon as a content distributor begins to deliver an average of an hour of service a day to 100,000 people, television broadcasters, pay TV operators and OTT video distributors need to consider a private TV CDN. To find out if you should build your own TV CDN, we commissioned analyst firm Frost & Sullivan to research the specifics behind when, and if, building a private TV CDN is the right option for your video content.
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